Privacy Policy
Fanometrix Fan Survey Privacy Notice
Last updated June 2026
What is Fanometrix?
Fanometrix is a fan intelligence platform that runs short, anonymous survey campaigns on behalf of sports clubs, competitions, brands and media publishers. Surveys are delivered as embedded units within digital media placements.
We are committed to protecting the privacy of everyone who participates in our surveys.
What data we collect
We collect only the minimum data necessary to produce meaningful fan insight:
| Survey responses (Q1–Q3) | Your answers to the multiple-choice questions |
| Campaign | Identifies which brand or campaign the survey belongs to |
| Publisher | The media partner where the survey was displayed |
| Placement | The position on the page (e.g. homepage MPU) |
| Club / Competition | The football club or competition the survey relates to |
| Country | Country-level location only (e.g. United Kingdom). No city, postcode, GPS or precise location data. |
| Device type | Mobile, tablet or desktop — derived from your browser |
| Browser | Chrome, Safari, Firefox, Edge or Other |
| Response time | How many seconds the survey took to complete |
| Timestamp | Date and approximate time of submission |
What we do NOT collect
- Names, email addresses, phone numbers or any contact information
- User IDs, login credentials or account data
- Precise location data — GPS, city, postcode or address. Country-level only.
- IP addresses — not collected, stored or retained by Fanometrix
- Cookies, advertising IDs or persistent identifiers
- Free-text personal information
- Fanometrix does not knowingly collect information from children under 16
Why we collect it
Survey responses are collected to produce aggregated fan insight reports for sports rights holders and their commercial partners. No individual is profiled, targeted or identified from the data we collect.
The data is anonymous — the combination of fields we collect cannot realistically be used to identify a specific person.
The information collected by Fanometrix is intentionally limited to anonymous, non-identifiable survey responses and is designed to minimise privacy risk.
Data storage and retention
Data is stored securely in a database hosted in the EU West (London) region. Data is retained for a maximum of 36 months from the date of collection, after which it is permanently and securely deleted. Access is restricted to authorised Fanometrix administrators.
Your rights
Because we do not collect any information that can identify you, we are unable to locate, modify or delete a specific individual's response. If you have a concern about data collected via a specific survey placement, please contact the publisher who displayed it.
If you have any questions about our privacy practices, please contact us directly.
Website analytics & cookies (marketing website only)
This section applies only to the Fanometrix marketing website (fanometrix.com). It is separate from the Fanometrix fan survey product described above: our fan surveys do NOT use these marketing analytics cookies, set no advertising or persistent identifiers, and remain anonymous.
On our marketing website we use two analytics services to understand how visitors find and use the site so we can improve it. They are off by default and load only if you accept analytics cookies in our cookie banner. You can change or withdraw your choice at any time using the "Cookie Settings" link in the website footer.
We do not use these services for advertising and we do not sell your personal data.
| Google Analytics (Google Ireland Limited / Google LLC) | Aggregated website-usage and traffic measurement. Sets first-party cookies (e.g. _ga, _ga_*). We apply Google Consent Mode v2, so it is signalled as consented only after you accept. |
| Microsoft Clarity (Microsoft Corporation) | Aggregated usage analytics, heatmaps and session replay showing how pages are used, with page text and form inputs masked. Sets cookies (e.g. _clck, _clsk, CLID). |
- Legal basis: your consent, which you can withdraw at any time.
- Provided by Google and Microsoft as data processors; this may involve transfers to the United States under the EU-US / UK Data Privacy Framework and standard contractual clauses.
- To change or withdraw consent: use "Cookie Settings" in the website footer, or clear the fx-analytics-consent cookie in your browser.
- Strictly necessary cookies (for example sign-in/session) are always required for the site to function, are not analytics cookies, and are not covered by this consent.
Contact
For questions about this policy, contact us at: privacy@fanometrix.com
In the event of any discrepancy between translations of this Privacy Policy, the English version shall prevail.
Fanometrix · Fan Insight Platform · fanometrix.com