Privacy Policy
How Fanometrix handles personal information
Last updated September 2026
About this policy
Fanometrix runs short surveys inside sports and news media, and a community that people can choose to join. This policy explains what we do with personal information in the main ways people deal with us: taking a survey, joining the Fanometrix Community, contacting us or working with us, having a Fanometrix account, and visiting our website.
Find the section that describes your relationship with us. You should not need to read the rest.
We also carry out other business activities, including research that draws on publicly available information. We are extending this policy to describe those in more detail. If you have a question about something not covered here, please contact us, details at the end.
Who we are
Fanometrix is a product of The Football Collective Ltd, a company registered in England and Wales, company number 16678941. In this policy, "Fanometrix", "we" and "us" mean The Football Collective Ltd, which decides how the personal information described here is used and is responsible for it.
Registered office: 71-75 Shelton Street, Covent Garden, London WC2H 9JQ.
For anything to do with privacy, including any of the rights described below, email privacy@fanometrix.com.
We run surveys on behalf of clients, and our surveys appear on media partners' websites and apps. Those organisations have their own privacy policies covering their own activities.
If you take a Fanometrix survey
Fanometrix surveys appear inside a media partner's website or app, usually as a small unit on the page. They are short, and every question is multiple choice.
We also record when a survey unit was displayed and moved through, so we can measure how well surveys perform.
| Your answers | Which option you chose for each question. Every question is multiple choice, and there is nowhere to type free text. |
| Survey session identifier | A random identifier created fresh each time a survey unit loads. It is not saved on your device and does not follow you between surveys, pages or websites. |
| Campaign, survey and publisher | Which survey you saw, and where it appeared. |
| Placement and design | Where on the page the survey appeared, and which version of the design. |
| Country and market | The country the campaign was set up to run in. This comes from the campaign's own configuration, not from your device, and not from your location. |
| Language | The language the survey was shown in. |
| Device type and browser | A broad category only, such as mobile or desktop, and Chrome or Safari. |
| Timing | When the survey was shown and answered, and how long it took. |
What we do not collect when you take a survey
- Your name, email address, phone number or any other contact details
- Any account, login or user ID
- Free-text answers, because every question is multiple choice
- Precise location, meaning no GPS, address, postcode or city
- Cookies, advertising identifiers, or anything else stored on your device
- IP addresses, which our survey system does not record or store. Like any website, the companies that host our services handle IP addresses in order to deliver the page to you; see "Who helps us run Fanometrix".
Why we collect survey information
To produce aggregated research about what fans think, for the clubs, competitions, brands and media companies we work with. We do not build profiles of individuals, we do not make automated decisions about anyone, and we do not use survey data to target advertising.
Our basis for this is our legitimate interest in carrying out market research. We do not collect direct identifiers, your name, email address or other contact details, as part of survey participation.
We describe survey data as pseudonymous. We do not ask for your name, email address or other contact details as part of a survey, so a survey response does not identify you to us. But each response carries a randomly generated session identifier, along with details of where and when the survey was shown, so we treat it with care rather than describing it as anonymous.
If you join the Fanometrix Community
The Fanometrix Community is separate from our surveys. It is something you choose to join by giving us your email address.
We only add you if you ask us to, and then confirm it. When you sign up we send you one email with a confirmation link. Until you click it, your membership is not active and we send you nothing else. If you never click it, nothing further happens.
Every email we send has an unsubscribe link. Click it and we stop. The link keeps working indefinitely, and clicking it more than once is harmless.
Unsubscribing is not permanent, but it is not easily undone either. If you later want to rejoin, you sign up again and confirm the new email. We will never simply switch you back on: fresh consent and a fresh confirmation are always required.
We keep the add-only membership history so we can show that you agreed, when, and to what, and that we acted when you asked us to stop.
Our basis for contacting you is your consent, which you gave when you signed up and confirmed. You can withdraw it at any time using the unsubscribe link in any email, or by emailing us.
| Email address | The membership itself, and where we write to you. |
| Membership status | Whether you are waiting to confirm, active, or have unsubscribed. |
| Language | So we write to you in the right one. |
| Country | Only where the link you used to join told us one. |
| Consent record | When you agreed, and which version of our sign-up wording you agreed to, including your confirmation that you are 16 or over. |
| Confirmation and unsubscribe times | When you confirmed, and when you unsubscribed if you have. |
| Membership history | An add-only record of each time you joined, confirmed, or unsubscribed. |
| Confirmation link | Stored only as a one-way hash, valid for 7 days, and usable once. |
Your survey answers and the Community are kept apart
This one matters to us, so we want to be exact about it.
Joining the Community does not connect your email address to the individual answers you gave in a survey. Your Community membership record holds no survey, session or answer information, and we do not store your answers alongside your sign-up.
We do measure how well Community sign-up works, that is, how many people join after seeing a survey. That measurement records which campaign, survey, publisher and market were involved. It never records anyone's answers, and it never records anyone's email address.
If you contact us or work with us
If you email us, ask for access to our platform, or send us a research enquiry, we keep what you send. That is usually your name, work email address, job title, the organisation you work for, and whatever you wrote to us.
We use it to reply, to consider the request, and to keep an ordinary record of business correspondence. Our basis is our legitimate interest in running our business and responding to people who get in touch.
If you have a Fanometrix account
People at publishers, brands, agencies and other partner organisations are given accounts on the Fanometrix platform. If you have one, we hold the information listed below.
We do not track which pages you visit or what you click while you use the platform.
Our basis is our legitimate interest in providing and administering access for the partner organisations we work with, and in keeping the platform secure and its administration accountable.
If your account is closed, we remove your name and replace the email address on it. Some records of what the account did, and the address it used, remain in our security and record-keeping so that historical activity stays accurate and is not wrongly attributed to somebody else.
- Your name, work email address and job title
- Your password, stored only as a cryptographic hash, so nobody at Fanometrix can read it
- Which organisations you are associated with, and what you are permitted to do
- When you last signed in, and when you were last active
- A security record of significant administrative actions, so changes to access and permissions can be accounted for
If you visit our website
On our marketing website we use two analytics services to understand how visitors find and use the site, so we can improve it. They are off by default and load only if you accept analytics cookies in our banner. You can change or withdraw your choice at any time using the "Cookie Settings" link in the website footer.
These do not run on our surveys, and they do not run on the Fanometrix Community pages. Those pages set no analytics cookies at all.
We do not use these services for advertising and we do not sell your personal data.
| Google Analytics (Google Ireland Limited / Google LLC) | Aggregated website-usage and traffic measurement. Sets first-party cookies (e.g. _ga, _ga_*). We apply Google Consent Mode v2, so it is signalled as consented only after you accept. |
| Microsoft Clarity (Microsoft Corporation) | Aggregated usage analytics, heatmaps and session replay showing how pages are used, with page text and form inputs masked. Sets cookies (e.g. _clck, _clsk, CLID). |
- Legal basis: your consent, which you can withdraw at any time.
- To change or withdraw consent: use "Cookie Settings" in the website footer, or clear the fx-analytics-consent cookie in your browser.
- Strictly necessary cookies (for example sign-in/session) are always required for the site to function, are not analytics cookies, and are not covered by this consent.
How long we keep information
We keep personal information for as long as it is reasonably needed for the purpose we collected it for. After that we delete it, or remove what identifies a person.
Where we still need something, we may keep the minimum required to show that consent was given or withdrawn; to respect an unsubscribe; to meet a legal obligation; to deal with a dispute; or to protect Fanometrix and the security of our services.
One period is fixed and worth naming: the short-lived reference that connects a completed survey to the Community sign-up page expires after 24 hours, and is deleted as soon as it has been used.
We are setting retention periods across the rest of our services and will describe them here as we do.
Who helps us run Fanometrix
We use a small number of established service providers, who act on our instructions.
We do not sell personal information, and we do not share it for advertising.
| Supabase | The database where the information described in this policy is stored. |
| Vercel | Hosting and delivery of our websites, surveys and applications. |
| Resend | Sending Community confirmation and welcome emails, and internal notifications. |
| Google and Microsoft | Website analytics on our marketing pages, only if you accept. |
Where information is processed
Our database is hosted in London, in the United Kingdom.
Our websites and surveys are delivered from servers close to you, but the software that handles each request runs in the United States. Information you send us, including survey answers and Community sign-ups, therefore passes through the United States before being stored in the United Kingdom.
Our email provider stores email content and delivery records in the United States. Google and Microsoft process website analytics data in the United States.
Where information is transferred outside the United Kingdom, our providers rely on recognised safeguards for those transfers, including the European Commission's Standard Contractual Clauses, the UK International Data Transfer Addendum, and, for some providers, certification under the EU-US Data Privacy Framework and its UK Extension.
If you would like more detail about a particular provider, please ask us.
Your rights
Depending on where you live, you may have the right to ask what we hold about you, to have it corrected, to have it deleted, to object to or restrict how we use it, to receive a copy in a portable form, and to withdraw consent where we rely on it.
To use any of these, email privacy@fanometrix.com.
If you ask us to delete your Community information, we will delete it or remove what identifies you, but we may keep the minimum needed where there is a lawful reason, such as evidence that consent was given and withdrawn, and enough information to make sure we do not email you again by mistake.
- Community members: we can find your record from your email address and act on it.
- Survey participants: because we do not collect your name, email address or another direct identifier with a survey response, we do not have a practical way to identify which individual response belongs to you. That is a deliberate design choice, and the price of it is that we cannot retrieve, change or delete an individual response.
Children
The Fanometrix Community is for people aged 16 or over. When you join, we ask you to confirm that you are. We do not ask for your date of birth.
Our surveys appear on media partners' websites and apps, and are open to whoever is using them. We do not ask for anyone's age as part of a survey, and we do not knowingly collect information from children.
If you believe someone under 16 has joined the Community, contact us and we will remove them.
Changes to this policy
We update this policy when what we do changes. The date at the top tells you when it last changed.
Complaints
If you are unhappy with how we have handled your information, please tell us first at privacy@fanometrix.com and we will try to put it right.
You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator, at ico.org.uk.
Contact
For questions about this policy, contact us at: privacy@fanometrix.com
In the event of any discrepancy between translations of this Privacy Policy, the English version shall prevail.
Fanometrix · Fan Insight Platform · fanometrix.com ·