Giving football fans a voice.
Fanometrix is a football intelligence platform that combines proprietary fan research, public conversation intelligence and industry evidence to help brands, agencies, publishers and rights holders make better decisions.
Real fans · Real opinions · Real intelligence
Built For
Built for the football ecosystem.
For Agencies
Support planning, recommendations and client strategy with real football fan intelligence and insight.
For Brands
Develop campaigns and strategies rooted in genuine fan understanding across the global football ecosystem.
For Publishers
Understand audiences, collect first-party intelligence and benchmark against the wider ecosystem.
For Rights Holders
Better understand supporters, markets and commercial opportunities across the global football ecosystem.
About Fanometrix
Giving football fans a voice.
Football supporters invest their time, passion and money into the game, yet they are rarely asked what they truly think and feel.
We believe brands have an opportunity, and an obligation, to improve the fan experience rather than interrupt it.
Fanometrix gives supporters a voice and helps brands, rights holders and media partners better understand football fans around the world, turning real fan opinions into actionable insight that improves experiences for the people who love the game.
Methodology
How Fanometrix works.
Ask
Collect anonymous opinions directly from football supporters across our network of 300M+ fans.
Listen
Analyse conversations shaping football culture across social platforms and fan communities.
Understand
Combine survey responses, conversation intelligence and industry research into insight.
Recommend
Transform intelligence into strategic recommendations for brands, publishers and rights holders.
Sample Insights
What fans are telling us.
of fans believe sponsors should improve the fan experience.
say authenticity matters more than visibility.
of fans prefer brands that contribute to football communities.
Football sponsorship is entering the experience economy.
Survey responses across the UK, Italy, France, Poland and Spain, combined with social conversation trends and wider industry research, suggest football fans increasingly value brands that improve the supporter experience over those that simply seek visibility.
Fans increasingly reward brands that provide utility, access, authenticity and meaningful contributions to football communities rather than traditional exposure-led sponsorship.
The most effective football sponsorships of the next decade are likely to behave less like advertisers and more like contributors to the fan experience.
Sample insights and recommendations shown for demonstration purposes.